How to use web design to build a connection with your customers
All businesses should aim to form a connection with their target audience. No matter how much you spend in marketing, if your brand appears cold and soulless, people will find it difficult to relate to. This can be bad especially if you are running a startup business and are looking to create loyal customers.
With the help of the internet, building rapport with your customers is now made easier. Aside from engaging your audience via social media, you should also learn how to optimize your website to help you achieve this goal.
In today’s blog post, we will give you 3 web design tips that will help you connect with your audience better.
Focus your design towards your target audience
When designing your website, among the worst mistakes you could commit is to create it for search engines. I understand that a high SEO rank is vital, but what determines your website’s value is how effectively it helps its users find the information that they need.
The first step is make sure that your website is easy to navigate. By making it feel intuitive and organized, visitors will find it easier to use. Arrange the information in a logical manner, and avoid putting too many texts, links, images, and buttons.
Next, know what colors to use. As a designer,you should familiarize yourself with the ‘color theory’, which, according to Wikipedia, is “a body of practical guidance to color mixing and the visual effects of a specific color combination.”
I will not be getting into the complexities of this theory because to be honest, it is a complicated topic that requires a separate post. Basically, you should know which colors go well with each other, how it affects a person’s psychology, and how effectively it sends your message across.
By designing a website for humans, you will gain more followers and customers. Your will be known as a business that provides quality content.
What does parallax design mean? A website that uses parallax relies on a scrolling effect. Aesthetically speaking, a parallax website’s background scrolls slower compared to its foreground elements giving it a 3D effect. If you want to see the “About” section of a website, instead of going to another page, it will automatically scroll down the aforementioned section.
There is a notion that parallax design is bad for a website’s SEO. Is it true? Yes, it can be true (emphasis on the word “can”). But how?
First, many websites that use parallax reduce their website to a single URL. For example, a normal non-parallax website would have URLs like these:
Meanwhile, a parallax website would have URLs like these:
The parallax URLs can negatively affect SEO because search engines only index separate URLs (i.e. pages). This can affect your website’s visibility because only the homepage will be indexed.
However, SEO isn’t everything. As I said in tip number one, you should design your websites for humans. Among the benefits of parallax is its ability to attract people. It can tell stories, it is user friendly, and it is an effective way to present the services of your business. With the wise usage of parallax, you will be able to get more views without sacrificing too much of your ranking.
Last but not the least, make sure to provide content that people actually find interesting. No matter how good your website looks or how well it functions, it’s all in vain if your content is plain and boring.
It is up to the designer and the content marketing team on how they will combine great visuals with quality content in a way that keeps users engaged all from start to finish. Great web design companies have mastered the art of creating a website that is both informative, beautiful, and immersive.
Form a close relationships with your audience today
To keep ahead of the game, you should constantly strive to connect with your audience in a positive and professional way. It is your responsibility as the business owner to find ways to improve your customer’s experience with your company. With the help of the three web design tips above, creating a memorable and useful site will be a lot easier.
We hope this helps! What other web design techniques do you use? Let us know in the comments.