3 Web Design Tips That Promote User Engagement

3 Web Design Tips That Promote User Engagement

How to use web design to build a connection with your customers

All businesses should aim to form a connection with their target audience. No matter how much you spend in marketing, if your brand appears cold and soulless, people will find it difficult to relate to. This can be bad especially if you are running a startup business and are looking to create loyal customers.

With the help of the internet, building rapport with your customers is now made easier. Aside from engaging your audience via social media, you should also learn how to optimize your website to help you achieve this goal.

In today’s blog post, we will give you 3 web design tips that will help you connect with your audience better.

  1. Focus your design towards your target audience

3 Web Design Tips That Will Promote Customer Engagement1

When designing your website, among the worst mistakes you could commit is to create it for search engines. I understand that a high SEO rank is vital, but what determines your website’s value is how effectively it helps its users find the information that they need.

The first step is make sure that your website is easy to navigate. By making it feel intuitive and organized, visitors will find it easier to use. Arrange the information in a logical manner, and avoid putting too many texts, links, images, and buttons.

Next, know what colors to use. As a designer,you should familiarize yourself with the ‘color theory’, which, according to Wikipedia, is “a body of practical guidance to color mixing and the visual effects of a specific color combination.”

I will not be getting into the complexities of this theory because to be honest, it is a complicated topic that requires a separate post. Basically, you should know which colors go well with each other, how it affects a person’s psychology, and how effectively it sends your message across.

By designing a website for humans, you will gain more followers and customers. Your will be known as a business that provides quality content.

  1. Use parallax design wisely

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What does parallax design mean? A website that uses parallax relies on a scrolling effect. Aesthetically speaking, a parallax website’s background scrolls slower compared to its foreground elements giving it a 3D effect. If you want to see the “About” section of a website, instead of going to another page, it will automatically scroll down the aforementioned section.

There is a notion that parallax design is bad for a website’s SEO. Is it true? Yes, it can be true (emphasis on the word “can”). But how?

First, many websites that use parallax reduce their website to a single URL. For example, a normal non-parallax website would have URLs like these:

  • website.com/about-us
  • website.com/contact-us
  • website.com/graphic-design-services

Meanwhile, a parallax website would have URLs like these:

  • website.com#about-us
  • website.com#contact-us
  • website.com#graphic-design-services

The parallax URLs can negatively affect SEO because search engines only index separate URLs (i.e. pages). This can affect your website’s visibility because only the homepage will be indexed.

However, SEO isn’t everything. As I said in tip number one, you should design your websites for humans. Among the benefits of parallax is its ability to attract people. It can tell stories, it is user friendly, and it is an effective way to present the services of your business. With the wise usage of parallax, you will be able to get more views without sacrificing too much of your ranking.

  1. Provide interesting content

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Last but not the least, make sure to provide content that people actually find interesting. No matter how good your website looks or how well it functions, it’s all in vain if your content is plain and boring.

It is up to the designer and the content marketing team on how they will combine great visuals with quality content in a way that keeps users engaged all from start to finish. Great web design companies have mastered the art of creating a website that is both informative, beautiful, and immersive.

Form a close relationships with your audience today

To keep ahead of the game, you should constantly strive to connect with your audience in a positive and professional way. It is your responsibility as the business owner to find ways to improve your customer’s experience with your company. With the help of the three web design tips above, creating a memorable and useful site will be a lot easier.

We hope this helps! What other web design techniques do you use? Let us know in the comments.

How to Use Stories in Content Marketing

How to Use Stories in Content Marketing

Storytelling is an effective content marketing tool

StorytellerWhen I was in third grade, a small group of people went to my school. When they entered our classroom, this friendly-looking gentleman, who was wearing a coat and had a few streaks of grey hair, stood in front and asked:

“Who here likes marshmallows?”

Several  hands went up, including mine. Then he said, “Wow! So a lot of you like marshmallows.  As for me? I love them.”

That was when the teacher introduced the group to us. Apparently, they were selling small boxes of modelling clay that could be used for our art class.

After handing out small free sample boxes, the man told us a story about how much he loved marshmallows as a kid. He said that he would save a few cents that he managed to save from  his allowance on schooldays. Then, on Saturday mornings, he would go to the neighborhood store to buy his favorite pack of plain marshmallows using the money that he saved.

After telling us his the rest of his story, he instructed us to open the box. He was referring to the small box of modelling clay on our desks.

So we opened it — and surprise, surprise — the clay smelled like marshmallows! I remember spending literally 5 whole minutes sniffing the clay.

Looking back, I realized how funny (and questionable) it was to sell marshmallow-scented clay doh to third-graders. But I remember back then, nearly all students in my class spent their lunch money on that clay. We were so hooked with the man’s backstory that we bought his product without batting an eyelash.

Storytelling will give your brand a soul

How to Use Stories in Content Marketing - Brand PersonalityCustomers love brands with distinct personalities. With the use of good stories, you will give your image a face, a personality, and a soul. According to Harvard Business Review, the human brain loves a good storytelling.

By learning to evoke certain feelings from your readers, you will allow them to sense empathy. In content marketing, being able to form a connection with your audience is important.

Identify your target audience

How to Use Stories in Content Marketing - Target Audience

Let’s go back to the man selling marshmallow-scented clay. He knew exactly who his audience was. He knew that children our age were inclined to like sweets. That’s why he used it as a “hook” to entice us into buying his product.

By identify your audience, you will know exactly what to create. Are you selling products to teenagers? Feel free to use a bit of internet slang to attract people in the age group. Are you offering health insurance to people planning to retire? Give them facts and testimonials from people who had positive experiences with your company.

While research may not be appealing, it is necessary and extremely vital. Gathering facts and essential information will  make you more trustworthy and reliable.

Familiarize yourself with the Story Structure

Freytag Pyramid

The image above is called the Story Structure or the Freytag Pyramid. This is a fundamental structure that most stories follow. Try to craft a story that follows the same form and find a way to connect it to the product or service that you offer.

Don’t be afraid to spruce up your story by adding imagined scenarios, but make sure that most of it are based on facts. Business websites should be factual, after all.

Content marketing should be more than ads and promotional posts. Provide high-quality content to your audience and you will see a significant boost in customer engagement levels.

Do you also use storytelling in your content marketing strategies? Let us know in the comments.