From the archives
Recovered from an earlier Clark Outsourcing article. References, figures and announcements reflect the period in which it was written. Old prices and contact details have been omitted; some illustrations use images from the current site.
Outsourcing has ushered a new age in the manner of doing business at a worldwide scale. It has taken globalization of the economy at a whole new level. It is defined as the act of delegating one or more functions of operations to an offshore service provider. The primary aim of having an independent business entity perform a business process is attaining a higher degree of efficiency at lower costs. Having someone else take charge of a the lower processes also allows management to apply more focus on bigger matters and more important issues.
Philippine BPO
The Philippines is considered as the biggest beneficiary of the huge boom in the Business Process Outsourcing (BPO) boom. This is because in a span of only a decade, the said country has already risen to being the number one BPO service provider in the world. This is because of the significantly cheaper PH labor rates compared to those of the US, UK, and Australia. The second ingredient in its success is its seemingly unlimited pool of talented English speaking and computer literate workforce.
Internet Usage in the Philippines
Filipinos have high love for the internet. They value their online life just as much as their social life. This is why most of the top international social networking sites such as FaceBook and Twitter have a huge population of Filipino Users. The country which is also regarded as the Texting Capital of the World now also shows the highest amount of internet traffic through mobile phones. The people of the Philippines simply cannot resist going online whenever they are granted access. Going online several hours each day has made them very adept in various online tasks. Doing things in cyberspace is just as natural as doing things in the physical world for them.
SEO Outsourcing in the Philippines
Search Engine Optimization is the primary tool of business entities in taking advantage of the unparalleled and unlimited reach of the internet. Companies aim to make use of the Search Engine Results Pages (SERPs) to advertise their products and services via their websites and webpages. SEO is a battle for online supremacy and a wide know-how of SEO techniques, comprehensive understanding of computer and internet use, and prolific English speaking and writing abilities are the best gears one can hope to have. All these requirements can be found in the Filipino workforce. This is why the services of search engine optimizers make up a huge portion of the Philippine BPO industry.
SEO Tasks Filipinos Excel at
1. Article Writing
Search engines such as Google love unique content the most. This is why SEO-friendly web content backed by SEO friendly articles and blog posts are always an integral part of any SEO campaign. Filipinos being the third best when it comes to speaking English have all it takes to write content that is appealing not only to search engines but also to live internet users. Their regular indulgence of the online world makes learning the techniques a lot easier and faster. More often than not, a single day to a week at most is all that is needed to turn Filipino SEO newbie into a very effective web copywriter.
2. Guest Posting
Guest posting is just another form of article writing. But instead of posting the articles in one’s own website or blog or an article directory, it is posted on the website of another. It is beneficial to both the guest poster and the host. The former will be able to share in the page rank and popularity of the host site while the latter will add another unique article to its pages. Filipinos are known for their innate hospitality and friendly qualities. Such qualities are indispensable when making conversations and negotiations about guest posting.
3. Link Trading and Buying
Developing a huge and comprehensive link base is another must have element of any SEO campaign. This is because the more inbound links a site has, the more important it is in the eyes of Google and other SEs. Automated link building is a fast way to create a large link base bu it is also very risky now that SEs have developed ways to identify and punish automated links. Manual trading and buying of links is a much safer and more effective way. In this light, the natural friendliness and good conversational qualities of Filipinos again come in handy. Filipinos just have that uncanny ability to make people engage in conversations and then make the said people say yes.
4. Social Media Activity
Social networking sites are online platforms that enable people from all over the world meet each other through cyberspace. Millions of people spend several hours each day on Facebook and other similar sites. These millions of people can be viewed as a pool of potential clients waiting to be converted into loyal patrons. Using their God given communication skills, Filipinos can quickly befriend social network users and then casually market to them products and services. Those users who get satisfied with the said goods will then spread the word to their connections. Hence, a good social media campaign can make the images of your products and services populate the World Wide Web like a conflagration.
5. Forum Posting
A forum is a virtual hub in which likeminded people can interact with each other and talk about things they are mutually interested on. Unlike social sites in which everyone can talk about anything and everything they can think of, forums are much more organized and moderated. Topics are divided into subforums so looking for a certain topic becomes easier. There is also a search function that aids you in finding discussions through keying in keywords. If you want targeted marketing and website traffic, posting in forums is the way to go. It may take some time though because there are usually a minimum number of posts required before certain privileges such as advertisements, links, etc. Again, the ability to speak fluent English and accommodating warm attitude gives Filipinos the edge in establishing internet persona in forums.
6. Social Bookmarking
Social bookmarking is a method in which internet users store and manage data of their favorites using bookmark sites. Digg and Del.icio.us are the most famous examples of such sites. They provide internet users a means to save data and access it from anywhere in the world as long as there is available internet connection. Social bookmarking sites make their bookmarks public so that other site users can view them too. This feature provides another opportunity for free advertising. The friendliness of Filipinos is another competitive advantage that helps them excel in making and sharing social bookmarks.
SEO in Clark Airbase
Clark Airbase in Angeles City is a booming outsource center for SEO in the the province of Pampanga. The said province is one of the new emerging BPO hotspots in the Philippines. Clark Airbase is located in a strategic location that is easily accessible by the surrounding cities and municipalities. This makes it a gathering point for the most qualified workers. It also has access to the most advanced infrastructure and technology in the country. Data Info Core is the leading SEO outsource service provider in the region.