From the archives
Recovered from an earlier Clark Outsourcing article. References, figures and announcements reflect the period in which it was written. Old prices and contact details have been omitted; some illustrations use images from the current site.
The archived article explored how universities could use social listening to understand student conversations, evaluate campaigns and respond to questions. Its broader lesson for communication teams was to connect monitoring with clear objectives and a process for acting on what they learn. This is a summary of the historical article, rather than a reproduction of its full text.
Original source credit: Bonnie Bailly.
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