Building A Personal Brand That Gets You Job Offers

In order to compete in today’s job market, you need more than just the required skills. Technology has got to the point where it’s easy to acquire skills, job seekers need to stand out from the crowd.

Creating a personal brand helps get your name out there. Aside from having professional results appear when potential employers search your name, it also makes it easier for recruiters to see if you’re a good match with their company. But how exactly should you go about creating a personal brand that gets you job offers?

Step 1: Define Your Personal Brand

Similar to how marketers go about their jobs, you’re going to have to take steps to reach your end goal. The first step is to define your brand. Figure out what makes you unique, what industries you’re looking to work in, and what roles you’d like to do or excel at. Your personal brand should be a reflection of your skills, experience, and values while aligning with the type of job you’re searching for.

This is similar to figuring out a target market in digital marketing. By knowing exactly who your audience will be, you can better craft your content to cater to them.

Step 2: Create A Professional Online Presence

Your online presence is usually the first thing employers see after your resume or CV. It’s important to make sure that what they see is an accurate reflection of your personal brand. Setting up a professional LinkedIn profile, a website, a blog, or an online portfolio allows them to have a good first impression.

Keeping your personal brand consistent across all platforms is critical when trying to establish a personal brand. Having a professional LinkedIn page appear as the first result on Google and then having your Facebook plastered with images of you partying won’t send the kind of message you want it to. Keep your non-work-related social media private while keeping your professional ones open so recruiters and potential employers can have a look.

Step 3: Networking

In order to spread word about your brand, you’re required to network with others. Attending events that happen within the industry of your choosing, joining professional organizations, and making the right connections on LinkedIn are ways to enhance your visibility within a chosen market. The more relationships you create, the higher your chances of being remembered for a position when a topic relating to you or your skillset arises.

Step 4: Create Well-Thought Out Content

Creating content worth reading will help establish you as a thought leader within your industry. You can start this by sharing your knowledge and experiences in the form of articles or videos. The higher the quality of your content, the bigger the audience you can amass. With a big enough following, you will be known as a thought leader within your field. This will add to your credibility and, in turn grow your visibility, potentially attracting more employers and recruiters to you.

This is also a chance for you to display your expertise and skills. While a resume and CV lays out what you can do, content is a chance for you to show others how much you actually know. The explanations you give in your content can be the golden ticket to a job if it impresses a potential employer.

Step 5: Engaging With Your Audience

Interacting with your audience in online discussions and engaging with others within your industry on social media is a good way to expand your presence. Just like creating quality content, you will build a steady following and establish yourself as a leader in your field. This will take time and isn’t an overnight exercise. You can also build trust this way, just like when commercial brands interact with their audience online. Instead of building trust to get people to buy your product or service, you’re trying to get others to hire you.

Step 6: Consistency

Just like in marketing departments, consistency is key. Having a consistent message, brand image, and overall presence on the platforms of your choosing is important in growing your brand organically. In combination with creating content and engaging with your audience, keeping your uploading schedule and regularly engaging with your audience will help grow your online presence and audience.

Step 7: Stay Authentic

While not really a step, making sure you stay true to yourself will make the whole process easier. While it is true that some things should not be shared online in order to stay professional, when it’s appropriate, make sure to be yourself. This will make it easier for your to create content, without the need to put up a persona, you can effortlessly express yourself the way you would naturally.

The Wrap Up

Building a personal brand takes time and effort. By staying consistent and showing your skills, knowledge, and experience, you can increase your online visibility and attract job opportunities that align with both your interests and strengths. Remember to stay authentic, consistent, and professional when building your brand, in order to make the process easier for you.

With consistent effort and time, you can establish a powerful personal brand that will help you land jobs that fit your skills and personality well.

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